About Us

The Good Fund has been set up to help people access a fully funded menstrual cup.


About The Good Fund

This fund is the brainchild of Emily from Officially Em and Kimberli from MyCup NZ. We are working together with different brands to help menstruating people all over Aotearoa have access to reusable period products. 

Over the course of a lifetime of periods, a person can spend an average of $8400 on over 12,000 on disposable menstrual products. If they are not able to afford these products, they must ask for help, over and over, every single month. This can be soul destroying for those who live on the poverty line. These products are not only unsustainable on a community level, they are also polluting our environment. Disposable Period products can take 500-800 years to break down in landfill when exposed to the right conditions, however modern day landfills are fundamentally anaerobic meaning little air and no water gets in, so nothing breaks down.

The biggest question is: “Why don’t more people use reusable products like menstrual cups, cloth pads and period underwear?”

One of the biggest barriers to accessing reusable menstrual products is cost. The initial setup cost is a barrier for many people, and depending on which product you prefer to use, can mean that access is just not possible.

That’s where “The Good Fund” comes in. It is here to help those who cannot access these products. Its mahi is to help people access fully funded menstrual cups for those struggling or unable to invest in the future of their period.

We are also looking for other brands to get in touch with us to be a part of this mahi, we are stronger together!

Wanna ask us a question?

Please email us at [email protected] and we would love to hear how you can help us!

Our Founders

Emily Holdaway

Emily Holdaway


Social Media Influencer, Mum


Facebook 3

Kimberli Schuitman


Mother, Vagenius, Impact Business


Its takes a village

Emily from Raising Ziggy was one of the first people Kimberli sent one of her sample menstrual cups to in 2016. Emily loved it. Emily became a My Cup Community partner in 2018 and from there things just exploded, they were on the same page and together they thought we could change the world!


After doing a few events together and becoming friends they realized that this was bigger than any one of them could imagine. Period Poverty was REAL, it effected people they knew in their back yards, people that were just like them. And no-one was talking about it.


So THE GOOD FUND was formed, neither one of them could do this on their own - they needed to use all of their skills put together to make something unique happen.


They also know that they cant do it without YOU. You can help, you can spread the word, you can support their mission!


They want YOU to know they are doing something about it and that now you have a choice.



Stay updated with our mahi!

Make sure you check out our instagram page to keep up to date with our mahi. 


Any upcoming events will be shown on our instagram story. 



Quick Links





Contact us

[email protected]

0800 692 876

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